When It Comes to Sales, the Phone Is Your Most Powerful Tool
This article is not only pro business to business telemarketing it offers statistics to back up the reasoning. I may be a bit bias but I like what this article points out. The Internet connects everyone on this planet instantaneously. Social-media
The Only Way to Qualify Leads is to Call Them
It amazes me how many marketing people consider a simple filling out a website form makes a prospect a qualified lead. We’ve done numerous telemarketing campaigns for companies that generate leads from inbound marketing campaigns and then realize that the
Don’t You Just Love Appointment Setting?
If you have the time to set your own appointments this is a great article that can help you get the appointments with decision makers. If you don’t have the time It’s Your Call helps with b to b appointment
How A Telemarketing Service Can Help Your Business
A telemarketing service is a quick and affordable method to contact prospective customers directly over the phone and subsequently even face-to-face to convince them to buy a product or service. Telemarketing is a commonly used direct marketing technique and is also referred to
Seven Roles for Telemarketing Calls Within a Marketing Mix
There remain a number of distinct roles for telemarketing within today’s marketing mixes. Marketing is a process which requires continual adaption and innovation. In the drive to stay current, though, there can be too much focus on leading-edge techniques at the expense of
Summer is a great time for B2B Sales Prospecting
Summer can be the best time to start lead generation programs and begin new relationships with prospects and thus find those hidden nuggets of gold. This is an article that a Canadian company wrote about prospecting in the summer and every point made
5 Tips for Your Lead Qualification Process
This article describes the importance of having a lead qualification process. Many of our customers hire us on a project basis to qualify their prospects acquired from inbound marketing, trade shows , and other direct marketing campaigns. Using the phone to qualify leads
Using Phone Surveys For Effective Client Profiling
Periodically, we are hired to help marketers with their customer surveys. Not only is it a good way to learn more about the customers but a side benefit, not mentioned in this article, is that database cleaning occurs as well. In
Lead Generation That Converts Leads into Sales Opportunities
Recently, we were asked to help further qualify respondents to our customer’s lead generation campaign. We were able to uncover some immediate sales opportunities but we also determined where the other leads were in the sales process and helped to determine what
When You’re Hungry for Sales, Consider These Lead-Gen Tools
When people ask how successful b to b telemarketing can be I always say the program is only as good as your list. When implementing a lead generation program it’s important to know who are your best prospects. If your selling shoes