To Script or Not To Script, That is the Question
McDonald’s vs. Le Bernardin both are extremely successful restaurants. One caters to the masses one is for the gourmand. Using a script for making outbound calls can be equated to this. If the product is one that is being sold to
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7 of the Craziest Cold Call Opening Lines that Actually Work
Spoiler Alert! I’m not a fan of all these openings particularly when doing a B2B telemarketing campaign. Number 7, though, is one that I wholeheartedly subscribe too. Often when receiving a cold call a prospect will be wary and skeptical