Inbound Marketing Improved With Outbound Telemarketing
A Software as a Service company was generating interest by having visitors to their website download a white paper. Visitors had to fill out a basic form which included a phone number in order to perform the download. After discerning
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
A great article discussing b2b telemarketing as a lead generation tool but it doesn’t discuss how effective it can be with lead qualification. Following up on inbound leads, trade show leads or email blasts not only differentiates companies from their
Use cold calling for lead generation
The advice in this article is spot on for b2b telemarketing. Utilizing the phone for cold calling, lead generation and lead qualification is a quick and cost effective way to find your prospects and begin the sales process with them. Cold
Ceri Ruenheck- Do you Hate Cold Calling in Business?
Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Ceri Ruenheck. About the interviewee Ceri Ruenheck is the president of It’s Your Call www.itsyourcall.com a business to business telemarketing firm that was
Facts and Stats
The evolution of B2B marketing is interesting as this article states. The statistics sighted below are not all that new but when looked at with in the context of B2B digital marketing it seems new. Bottom line is that the B2B sales person needs
How Do I Get Them to Like Me?
Quite simple. Target your B2B2 Telemarketing campaigns to organizations who can truly benefit from what you have to offer. Take the time to get to know your prospect before you ever pick up the phone. There’s an age old saying “No
Tips for improving your dirty little secret (cold calling and lead generation)
B2B cold calling is the dirty little secret that no one wants to admit that they do or want to do. At this time in business when the push is towards solely using email marketing we get numerous inquiries about
How Important is a Script? Learn What to Say and How to Say It
You have probably received a scripted call at some point in your life. Whether the person is trying to sell you a product or get you to donate money, they need you to listen in order to get their point
The Right Way to Use Lead Nurturing
When a person decides to grow tomatoes they often start with a seed. They put that seen into some soil and they may or may not get a few tomatoes. With gardening, things like tending and watering seem like obvious
Difference Between Cold-Calling and Telemarketing
This article spells out the difference between Cold Calling and Telemarketing but it doesn’t address the difference when talking about B2B Telemarketing as opposed to B2C. In the B2B world of marketing, the potential to annoy your prospects because of calling during leisure time