How to Effectively Follow Up on Sales Leads
This article describes the importance of following up on inbound sales leads which ultimately allows you to do lead qualification and lead nurturing. Whether you’re in a B2B scenario or a B2C scenario follow up has to occur. When we
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3 Best Practices for Better B2B Trade Show ROI
Trade shows marketing has to be a solid process that can be adjusted and replicated. For a small business a booth might not be an option so envisioning a table set up and what goes on the table is necessary. How
Facts and Stats
The evolution of B2B marketing is interesting as this article states. The statistics sighted below are not all that new but when looked at with in the context of B2B digital marketing it seems new. Bottom line is that the B2B sales person needs