Sales lead generation
In the fourth paragraph of this article is a crucial sentence “Be careful not to depend too much on this kind of passive lead generation, though, as it may blunt your ability to actively source prospects when you need to.” There
5 Best Practices for Sales Prospecting
It seems apparent that no one method of sales prospecting is the best. Integrating a variety of approaches covers the different ways to connect with your prospects and turn them into qualified leads. Our most successful customers use a process that uses
How to Build Rapport with Sales Prospects
In practically every sales training guide the first step when selling is to create a rapport. One of the under rated results of performing a cold calling campaign is that a rapport is being developed with the prospects. Making calls to an existing database to
How often do you follow up?
Once again we were asked to do follow up calls to a “culled list” of prospects and once again half the list was not interested or bad numbers. Going to business networking events and collecting business cards is just the
How to Effectively Follow Up on Sales Leads
This article describes the importance of following up on inbound sales leads which ultimately allows you to do lead qualification and lead nurturing. Whether you’re in a B2B scenario or a B2C scenario follow up has to occur. When we
B2B How-To: 5 lead nurturing tactics to get from lead gen to sales-qualified
A great article that breaks down a b2b lead generation and lead nurturing strategy. This spells out the structure that’s needed to implement a successful marketing to sales hand off. Not surprising is the suggestion that at least 60% of the
B2B Sales Tips: How to Initiate Successful Cold Calling Conversations
Whether its called B2B telemarketing, B2B lead generation or just plain old cold calling, the success of this strategy is determined by how comfortable you are with your pitch. The tips below are good to keep in mind when you get on the phone.
3 Approaches to Summer Prospecting
Summertime is fast approaching, next week if you think it starts on Memorial Day. The question from our customers that always comes up is, does b2b telemarketing work during the summer. My answer is since activity slows down in most
7 Ways To Be Better at Prospecting
The candor in this article about prospecting is refreshing! So many in the B2B sales and marketing arena’s tout one method to prospect for new customers. The third way in the article speaks to integrating your prospecting by utilizing telemarketing
The 7 most important stages in the b2b telemarketing funnel
This is a great breakdown of the B2B telemarketing process for generating leads. Defining the steps helps all involved to understand the various stages of the sales funnel. Working with our customers we make sure that everyone has the same