Warming Up Those Necessary Cold Calls: 5 Tips to Remember When Cold Calling Business Leads
Even though lots of salespeople would like to avoid cold calling altogether, it makes a very effective sales tool. Here are five things you can do to ease your anxiety and make cold calling easier. When most folks think about cold calling, they don’t get a
Inbound Marketing Improved With Outbound Telemarketing
A Software as a Service company was generating interest by having visitors to their website download a white paper. Visitors had to fill out a basic form which included a phone number in order to perform the download. After discerning
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
A great article discussing b2b telemarketing as a lead generation tool but it doesn’t discuss how effective it can be with lead qualification. Following up on inbound leads, trade show leads or email blasts not only differentiates companies from their
The 3 Golden Rules for Lead Follow-Up – Inbound and Outbound Leads
I like this article a lot. The b2b lead generation and lead qualification needs to have a consistent process in order to be successful. Our customers will use our b2b telemarketing service as an extension of their sales and marketing
Is an Outbound Prospecting Team Right for You?
Before you consider building an outbound lead gen team, you must make sure you would actually benefit from one, which typically means your company exhibits one or more of the following 5 signs. 1. You want to grow sales but you don’t have
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
Here’s a great article giving advice on making B2B telemarketing calls. It focuses on the outbound telemarketing aspect of sales and creating a lead generation and a lead qualification process for those inbound leads. Yes, digital marketing maybe considered less
Steps to Develop a Telemarketing Campaign
Implementing a b2b telemarketing strategy is the quickest way to start generating qualified leads. The following article does a nice job of outlining the steps. I would take note that using annual revenue in your search criteria isn’t an accurate
Preparing For the Best: How Mapping Out Your Strategy Makes All The Difference
Picture yourself at the beginning of a race. You can see the finish line and you have all the confidence in the world. The other competitors around you are all just as eager to begin. It is at this point
How Important is a Script? Learn What to Say and How to Say It
You have probably received a scripted call at some point in your life. Whether the person is trying to sell you a product or get you to donate money, they need you to listen in order to get their point
To Script or Not To Script, That is the Question
McDonald’s vs. Le Bernardin both are extremely successful restaurants. One caters to the masses one is for the gourmand. Using a script for making outbound calls can be equated to this. If the product is one that is being sold to