Let the Customer Lead the Way
If you work in the field of B2B telemarketing services, you know that there is no better feeling than a completed sale. All the hard work you put into talking up your product and learning about the other business finally
Take Charge of Your Business with Omnichannel Marketing
Sometimes getting people interested in your brand is easier said than done. You know that your services are amazing, but you sometimes have trouble getting other businesses interested. With the high level of competition in every industry, you need to
Types of Leads and How to Handle Them
There may be days where it seems like you have spent all your time on the phone and gotten nowhere. B2B telemarketing can be a complex system at times, and you may not always know how to handle each situation.
They’re Interested! Now What?
You need to have a thick skin in order to make cold calls all day. You hope that everyone will be interested in your services, but that is not likely to be the case when you’re dialing someone out of
When should companies call web-generated leads for optimal contact and qualification ratios?
I’m always asked when the best time to do follow up calling. Below is part of a report that has looked at all aspects of the business to business lead qualification process. This part of the study looks at leads in an
The Only Way to Qualify Leads is to Call Them
It amazes me how many marketing people consider a simple filling out a website form makes a prospect a qualified lead. We’ve done numerous telemarketing campaigns for companies that generate leads from inbound marketing campaigns and then realize that the
5 Tips for Your Lead Qualification Process
This article describes the importance of having a lead qualification process. Many of our customers hire us on a project basis to qualify their prospects acquired from inbound marketing, trade shows , and other direct marketing campaigns. Using the phone to qualify leads
Using Phone Surveys For Effective Client Profiling
Periodically, we are hired to help marketers with their customer surveys. Not only is it a good way to learn more about the customers but a side benefit, not mentioned in this article, is that database cleaning occurs as well. In
Lead Generation That Converts Leads into Sales Opportunities
Recently, we were asked to help further qualify respondents to our customer’s lead generation campaign. We were able to uncover some immediate sales opportunities but we also determined where the other leads were in the sales process and helped to determine what
Sales-Marketing Alignment: What B2B marketers can learn from a one-person team that drove a 10% product demo conversion
This is a case study that Marketing Sherpa wrote about one of our customers. Although it was written in 2011 the process is still the same. SUMMARY: Marketing/Sales alignment receives a lot of attention because when these teams work closely together, the