B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
A great article discussing b2b telemarketing as a lead generation tool but it doesn’t discuss how effective it can be with lead qualification. Following up on inbound leads, trade show leads or email blasts not only differentiates companies from their
Use cold calling for lead generation
The advice in this article is spot on for b2b telemarketing. Utilizing the phone for cold calling, lead generation and lead qualification is a quick and cost effective way to find your prospects and begin the sales process with them. Cold
How to Follow-Up with Event-Based Marketing Leads
Attending a trade show, a conference or conducting a webinar/seminar are all great ways to generate leads. As this article states these are personalized approaches and this type of interaction needs to continue after the event. We have many customers
Ceri Ruenheck- Do you Hate Cold Calling in Business?
Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Ceri Ruenheck. About the interviewee Ceri Ruenheck is the president of It’s Your Call www.itsyourcall.com a business to business telemarketing firm that was
The 3 Golden Rules for Lead Follow-Up – Inbound and Outbound Leads
I like this article a lot. The b2b lead generation and lead qualification needs to have a consistent process in order to be successful. Our customers will use our b2b telemarketing service as an extension of their sales and marketing
3 Best Practices for Better B2B Trade Show ROI
Trade shows marketing has to be a solid process that can be adjusted and replicated. For a small business a booth might not be an option so envisioning a table set up and what goes on the table is necessary. How
Does cold-calling bring you out in a cold sweat?
Understanding your prospects is a way to make a b2b telemarketing call less stressful. The article below outlines some techniques that will allow you to know more about your sales prospect and thus making the cold call a less daunting
Tips to Following Up With Prospects
We have customers who are doing b2b telemarketing/marketing campaigns, have a process in place to do the follow up but don’t have the band width to implement the system. They come to IT’S YOUR CALL when they need to do the essential follow
Telephone marketing
Preparation is so important in any circumstance but to handle spur of the moment inquiries in a b2b telemarketing setting is crucial to begin the building of confidence in your product. Creating a process that takes the lead from when
Who’s On Your List Says Much About What Will Be In Your Wallet
I will be the first to tell you that B2B cold calling is productive but not easy. When cold calling with a well targeted list as part of an overall marketing strategy, it will produce viable leads. So how do you go about getting a