The real difference between outbound and inbound marketing
Lead generation can be so frustrating. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. But that’s not enough. You also want those leads to be qualified – meaning they have real potential for
Why Prospecting Doesn’t Stop in the Summer
This article is spot on! We not only have clients that are make b to b telemarketing calls for prospecting, cold calling and lead generation we at It’s Your Call are ramping up our prospecting calling too. Summer time and prospecting for business – really? Absolutely. Summer is a great
Why You Should Outsource Your Outbound Calling
Every marketing manager or sales manager has told there staff “if you want leads than you need to get on the phones”. Telemarketing is a very good way to stir up business; results are practically instantaneous and it is the
How often do you follow up?
Once again we were asked to do follow up calls to a “culled list” of prospects and once again half the list was not interested or bad numbers. Going to business networking events and collecting business cards is just the
Sales lead generation
Content Marketing can be a very successful way to uncover prospects that are interested in your product or service. To turn this process into a lead generation process reaching out and making personal contact with the prospects and then qualifying each one
Lead Generation Statistics Show B2B Telemarketing a Useful Channel
Business to Business marketing needs to have a mix of all aspects of marketing. That over half of the B2B marketers still use direct mail and think that lead generation is most effective when done by utilizing telemarketing isn’t surprising. SEO, social
B2B How-To: 5 lead nurturing tactics to get from lead gen to sales-qualified
A great article that breaks down a b2b lead generation and lead nurturing strategy. This spells out the structure that’s needed to implement a successful marketing to sales hand off. Not surprising is the suggestion that at least 60% of the
5 Ways to Generate B2B Leads at Trade Shows
This article is written from the PR perspective but whether its from this industry perspective or any other marketing industry perspective the consensus is that a follow up phone call needs to occur after the trade show. Customers have hired IT’S
So Many Leads…So Little Time
Here is a case study about one of our current customers who is utilizing our b2b telemarketing services. Not only are we doing lead generation but also lead qualification, by following up on emails that have been sent to their prospects.
B2B Lead Qualification: Stop generating leads and start generating revenue
This article sums up the current marketing trend. Build a form and leads will come. Yes, a form will generate leads but the majority are not ready to be handed off to sales. The process of qualifying inbound leads needs