So Many Leads…So Little Time
Here is a case study about one of our current customers who is utilizing our b2b telemarketing services. Not only are we doing lead generation but also lead qualification, by following up on emails that have been sent to their prospects.
B2B Lead Qualification: Stop generating leads and start generating revenue
This article sums up the current marketing trend. Build a form and leads will come. Yes, a form will generate leads but the majority are not ready to be handed off to sales. The process of qualifying inbound leads needs
The Seven Selling Basics That’ll Make You as Great as You Want to Be
Some great points are made about the basics however the prospecting aspect is sorely lacking. Our customers hire us to add to their b2b sales process. We create lead generation and lead qualification campaigns to help their prospects through the sales cycle. Of course there are
5 Tips for a Healthy Pipeline
Qualifying your prospects is key to making sure your sales pipeline is “healthy”. Many of our customers utilize our b2b telemarketing services to further qualify leads that are in their database. This article discusses setting criteria to move prospects seamlessly through the pipeline. A pipeline full
Use cold calling for lead generation
This is a great article that outlines the b2b cold calling/ b2b lead generation process. My one critique is that there is little discussion about lead qualification. In order for lead generation to be valuable the prospects need to be
How to Make a Successful Cold Call
Making a cold call can increase your sales activity almost instantaneously. The e-book “Cold Calling for the Clueless” is a guide to help you set up a b2b telemarketing process for your organization. It also outlines the steps below in
Sales Lead Generation
The quickest way to generate qualified leads is to utilize a b2b telemarketing process. It’s easy to utilize the internet and gather prospects but often times it’s easier to send an email and wait around for a response. To be proactive, and
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
A great article discussing b2b telemarketing as a lead generation tool but it doesn’t discuss how effective it can be with lead qualification. Following up on inbound leads, trade show leads or email blasts not only differentiates companies from their
Use cold calling for lead generation
The advice in this article is spot on for b2b telemarketing. Utilizing the phone for cold calling, lead generation and lead qualification is a quick and cost effective way to find your prospects and begin the sales process with them. Cold
How to Follow-Up with Event-Based Marketing Leads
Attending a trade show, a conference or conducting a webinar/seminar are all great ways to generate leads. As this article states these are personalized approaches and this type of interaction needs to continue after the event. We have many customers