Multiple Marketing Strategies and Their Many Advantages
Anyone who has spent time in the marketing industry knows the power a campaign can have over a business. An effective strategy can drum up new business for a company giving them more customers than they know what to do
Cleaning Up Your List: Who Should Make the Final Cut?
At this very moment, there is probably a pile of leads either somewhere on your desk or saved away on your computer. You might look at it from time to time and try to guess which names have the best
Training Your Team: Getting the Best From New Faces
Getting into a new line of work is never easy. There are numerous obstacles to overcome all while trying to dazzle and impress everyone who might notice. Companies tend to have a standard training manual that they give out to
Multichannel Outreach — Reach a Wider Audience
At IT'S YOUR CALL we use our b2b telemarketing services but it's just one of our tools in our toolbox to do lead generation and we encourage our customers to use more than one strategy as well. This article describes
Take a Step Forward With a Lead Generation Program
Think about where your sales come from. Right now, you may have a handful of loyal customers that keep your business running. Have you ever thought about what would happen if they go out of business, or start buying from
Making the Most of Your Phone Calls
If you run your own business, you already know how important marketing is to your success. After all, you won’t make it very far if no one knows what you have to offer. Business to business telemarketing had been used
When You’re Hungry for Sales, Consider These Lead-Gen Tools
When people ask how successful b to b telemarketing can be I always say the program is only as good as your list. When implementing a lead generation program it’s important to know who are your best prospects. If your selling shoes
The Insidesales.com/M.I.T. Lead Response Management Study
Recently I was asked when is the best time to call on leads. I shared the results for telemarketing from the study below. We have used the times table below to schedule calls and have had similar results. Not that we
How Can Humor Help You Telemarketers
When conducting training’s on cold calling and telemarketing I always stress that adding humor to your conversation increases your credibility and begins to develop a sales relationship. When I first started IT’S YOUR CALL a longtime telephone sales rep and expert appointment setter
9 Steps to Revitalize Your B2B Trade Show Marketing Strategy
March is the start of Trade show Season! The article below discusses trade show marketing strategy for before during and after exhibiting at the show. Interesting that under the follow up section email is used and there is no method