Ceri Ruenheck- Do you Hate Cold Calling in Business?
Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloomberg’s home in Houston) recently interviewed Ceri Ruenheck. About the interviewee Ceri Ruenheck is the president of It’s Your Call www.itsyourcall.com a business to business telemarketing firm that was
Facts and Stats
The evolution of B2B marketing is interesting as this article states. The statistics sighted below are not all that new but when looked at with in the context of B2B digital marketing it seems new. Bottom line is that the B2B sales person needs
5 Ways to Generate B2B Leads at Trade Shows
The fall tradeshow season is right around the corner. This article articulates a great b2b marketing strategy to get the most out of the event by getting the most qualified leads. We’ve worked with many businesses that realize qualifying the
How to Make Lemonade from Lemons…At All Levels of Ripeness
Lemons have gotten a bad rap. While they are not so great to eat directly off the tree, they are a useful and wonderful ingredient in everything from cleaning products to our favorite refreshments. A successful business person looks upon
Questions For a B2B Telemarketing Service
Where are the callers making the calls? Consideration: Dialect can affect the way you are perceived by your prospect Who writes the script? Consideration: A script needs to be written in such a way that it is more of a guideline for the
What Are You Going to Say?
Once you have put together a good list of quality prospects for your B2B Telemarketing Campaign, it’s time to further qualify your list and your test the effectiveness of you pitch with a well scripted call script. I know, I know.
Steps to Develop a Telemarketing Campaign
Implementing a b2b telemarketing strategy is the quickest way to start generating qualified leads. The following article does a nice job of outlining the steps. I would take note that using annual revenue in your search criteria isn’t an accurate
Out of Sorts or Outsource
Prospecting leads is an essential part of growing your potential customer base and turning leads into sales in B2B marketing. Often, potential leads don’t respond to the first few B2B telemarketing or email marketing attempts. With a large list of
It’s Nurture not Nature
When a company has a new product or service they are ready to sell, they use B2B lead generation to bring about awareness of what they have to offer to new, potential customers. It is wise to use a combination
Preparing For the Best: How Mapping Out Your Strategy Makes All The Difference
Picture yourself at the beginning of a race. You can see the finish line and you have all the confidence in the world. The other competitors around you are all just as eager to begin. It is at this point