Qualifying an Inbound B2B Lead Generation Campaign
Utilizing social media to enhance your internet marketing campaigns is a great way to generate interest. It is said that a general pay-per-click campaign will result in a 3% conversion rate. And a more focused campaign, that includes a landing
Sales lead generation
Content Marketing can be a very successful way to uncover prospects that are interested in your product or service. To turn this process into a lead generation process reaching out and making personal contact with the prospects and then qualifying each one
How to Effectively Follow Up on Sales Leads
This article describes the importance of following up on inbound sales leads which ultimately allows you to do lead qualification and lead nurturing. Whether you’re in a B2B scenario or a B2C scenario follow up has to occur. When we
Cat Puke Leads to Large Gross Sales!
Having run a virtual b2b telemarketing service for 20+ years, I have had many funny occurrences while conducting business out of my home. Although, this one happened a while ago, my pregnancy resulted in a son who is now in college,
Don’t Give Up on Cold Calls
I couldn’t agree with this article more. In a b2b marketing setting making cold calls is the fastest way to speak directly with your prospects. Telemarketing is a proactive approach that needs to be incorporated into everyone’s marketing mix. I
Lead Generation Statistics Show B2B Telemarketing a Useful Channel
Business to Business marketing needs to have a mix of all aspects of marketing. That over half of the B2B marketers still use direct mail and think that lead generation is most effective when done by utilizing telemarketing isn’t surprising. SEO, social
B2B Sales Tips: How to Initiate Successful Cold Calling Conversations
Whether its called B2B telemarketing, B2B lead generation or just plain old cold calling, the success of this strategy is determined by how comfortable you are with your pitch. The tips below are good to keep in mind when you get on the phone.
Money Making Methods for Following Up with Trade Show Leads
This article is right on about the follow up strategy for trade show leads. When I started IT’S YOUR CALL I knew that most companies didn’t do the necessary follow up on leads gathered from trade shows. I went to exhibitors
Use cold calling for lead generation
This is a great article that outlines the b2b cold calling/ b2b lead generation process. My one critique is that there is little discussion about lead qualification. In order for lead generation to be valuable the prospects need to be
Cold Call Tactics That Increase Sales
This article has great tips on utilizing b2b cold calling in your sales process. I was going to try and single out my most favorite tip but I like them all! It differentiates between prospecting and telemarketing (blitzing), talks about the