What’s a Good Connection Rate?
I’m often asked, “Do people really answer their phones anymore?” The answer is a resounding yes! When I started It’s Your Call B2B telemarketing service (over 30 years ago) the connection rate was about 30% nowadays that connection rate varies
The Numbers Don’t Lie
Here's some studies that show why B2B telemarketing is still relevant. Our smart customers use us for lead generation and qualification, customer outreach, database cleaning and event promotion. How smart are you? The numbers don’t lie. And, the results are compelling.
Outbound B2B Telemarketing Call Tips
Changing the script (pun intended) is what this article is all about. I applaud the first tip in this article on how to make a B2B telemarketing call work better. I always hate when strangers on the phone ask me,
The Pros of Adding B2B Telemarketing to a Marketing Strategy
This article articulates all the advantages of utilizing B2B telemarketing in a companies marketing strategy. Not only does it talk about lead generation and lead qualification it also talks about customer outreach. Calling on an existing customer database to not
7 Strategies For List Building
Following these 7 strategies will put you on the right track to building your list: Become that person. Everyone you meet who could be a good potential client, JV partner or key contact should go into your CRM with complete
Reasons to Add B2B Telemarketing to Your Toolbox
Although not stated in the article below but another way to utilize B2B telemarketing is event promotion. We work with a medical training company to help fill the seats at their annual conferences and niche focused events. They crank out
Timing is Everything
This article had some great statistics on B2B telemarketing strategies. I'm not posting the whole article because it goes go into detail about developing a telemarketing script or pitch. We use a guide which allows our callers to see the
Ancillary Advantages of B2B Telemarketing
One of It's Your Call B2B telemarketing services' current customer's stated, "No phone call is a waste". This customer has a large database that we work with to find appointments and yes, we do schedule them. The other results of
5 BEST PRACTICES OF TRADE SHOW LEAD QUALIFICATION
I started It's Your Call B2B Telemarketing service by walking tradeshow floors and asking exhibitors, "who's going to follow up on those leads?" Having run an inside sales group, I knew that most sales people stick the "hot leads" in
Facts Don’t Lie
I love facts that support my point of view! I have always said that B2B telemarketing is the fastest most effective way to generate leads, qualify leads and schedule appointments. Using a B2B telemarketing service along with more "modern" marketing