Why Is B2B Telemarketing Better Than Email Marketing for Lead Generation?
B2B telemarketing is a better lead generator than email marketing because it enables real-time conversations, faster lead qualification, and direct access to decision-makers—resulting in higher-quality, sales-ready leads. Key Reasons B2B Telemarketing Outperforms Email Marketing 1. Direct Access to Decision-Makers Telemarketing bypasses spam filters
2026: Where the Phone Reclaims the Pipeline
AI is everywhere, inboxes are fuller than ever, and reaching decision-makers keeps getting harder. But one channel has quietly reclaimed its power: the phone. Not as old-school cold calling, but as a smart, strategic touch for qualifying in a modern
B2B Telemarketing Through the Holidays
“Hold off on calling until the new year.” This what some customers of It’s Your Call B2B telemarketing service say which we then advise them that can be a mistake. The holidays are often seen as a downtime for many
Mastering the art of flawless follow-up calls
At It's Your Call B2B telemarketing service we always stress the importance to our customers how following up is key. Often times we're charged with appointment setting while generating leads. After we've qualified the appointment and sent it over to
The Phone Call Advantage: Why Smart Businesses Still Rely on Telemarketing
Is B2B Telemarketing Relevant in 2025? In a world dominated by digital marketing—email campaigns, LinkedIn outreach, and targeted ads—it’s tempting to write off B2B telemarketing as outdated. But as we move through 2025, the phone is quietly proving its value again,
Why Follow-Up Calls Build Credibility in B2B Sales
In B2B sales, credibility is everything. Buyers are flooded with pitches and promises, but they respond to reps who demonstrate consistency, preparation, and professionalism. A well-executed follow-up call signals reliability and builds trust—two factors that influence whether a prospect sees
Just the Facts — B2B Telemarketing Stats
It's Your Call B2B telemarketing services offers outbound telemarketing services of all types but still our biggest seller is the cold call. B2B cold calling is far from dead. In fact, the stats prove it’s still one of the most effective
A Good Reason to Run a B2B Telemarketing Campaign During the Summer
Conducting a B2B lead generation telemarketing campaign is ideal during the summer months. The summer is a more relaxed time in most businesses and therefore people are usually at their desks and willing to take phone calls and talk. This
“It sounds almost human”
Almost daily, I get asked whether AI will be used at It’s Your Call’s B2B telemarketing service and the answer is no. At times there is pushback about how fast and efficient it would be, but I always hear from
Mastering B2B Lead Qualification Over the Phone
We had a customer who said any lead with a pulse they wanted to know about. This is great if you want to be reactive but the phone is a sales tool that lets you be proactive in building your