2026: Where the Phone Reclaims the Pipeline
AI is everywhere, inboxes are fuller than ever, and reaching decision-makers keeps getting harder. But one channel has quietly reclaimed its power: the phone. Not as old-school cold calling, but as a smart, strategic touch for qualifying in a modern
Mastering the art of flawless follow-up calls
At It's Your Call B2B telemarketing service we always stress the importance to our customers how following up is key. Often times we're charged with appointment setting while generating leads. After we've qualified the appointment and sent it over to
Don’t Ghost Your Prospects
In B2B sales, your prospects aren’t just names on a list—they’re potential long-term partners. Yet too often, sales teams focus on the next lead and leave current prospects hanging. The result? Missed opportunities, damaged trust, and wasted effort. Simply put:
Why Follow-Up Calls Build Credibility in B2B Sales
In B2B sales, credibility is everything. Buyers are flooded with pitches and promises, but they respond to reps who demonstrate consistency, preparation, and professionalism. A well-executed follow-up call signals reliability and builds trust—two factors that influence whether a prospect sees
Mastering B2B Lead Qualification Over the Phone
We had a customer who said any lead with a pulse they wanted to know about. This is great if you want to be reactive but the phone is a sales tool that lets you be proactive in building your
Outbound B2B Telemarketing Call Tips
Changing the script (pun intended) is what this article is all about. I applaud the first tip in this article on how to make a B2B telemarketing call work better. I always hate when strangers on the phone ask me,
Timing is Everything
This article had some great statistics on B2B telemarketing strategies. I'm not posting the whole article because it goes go into detail about developing a telemarketing script or pitch. We use a guide which allows our callers to see the
Facts Don’t Lie
I love facts that support my point of view! I have always said that B2B telemarketing is the fastest most effective way to generate leads, qualify leads and schedule appointments. Using a B2B telemarketing service along with more "modern" marketing
Best Practices Of Trade Show Lead Qualification
I like this article a lot! 1. It taught me a knew technique in the b2b lead qualification process (see item 2) and 2. It reinforces my stance that even if the trade show was a few months ago the
Outbound Lead Generation as a Proactive Strategy
It's Your Call, a B2B telemarketing service, offers customers a proactive lead generation and lead qualification process that keeps the pipeline filled. The following article outlines the importance of having a consistent lead generation effort and why. Outbound lead generation is