How To Leverage Telemarketing in Your B-to-B Campaign
Telemarketing is the only marketing strategy that allows you to speak directly to your target market. As the article below states a b to b telemarketing campaign lets you learn in real time the status of the sales process. In B-to-B
B2B Cold Calling Best Practices
This article re-iterates what we truly believe that cold calling is the most effective way to reach your target audience and ultimately the decision makers. This article talks about best practices but when you don’t have the time to do it yourself
When It Comes to Sales, the Phone Is Your Most Powerful Tool
This article is not only pro business to business telemarketing it offers statistics to back up the reasoning. I may be a bit bias but I like what this article points out. The Internet connects everyone on this planet instantaneously. Social-media
The Only Way to Qualify Leads is to Call Them
It amazes me how many marketing people consider a simple filling out a website form makes a prospect a qualified lead. We’ve done numerous telemarketing campaigns for companies that generate leads from inbound marketing campaigns and then realize that the
Seven Roles for Telemarketing Calls Within a Marketing Mix
There remain a number of distinct roles for telemarketing within today’s marketing mixes. Marketing is a process which requires continual adaption and innovation. In the drive to stay current, though, there can be too much focus on leading-edge techniques at the expense of
Using Phone Surveys For Effective Client Profiling
Periodically, we are hired to help marketers with their customer surveys. Not only is it a good way to learn more about the customers but a side benefit, not mentioned in this article, is that database cleaning occurs as well. In
Lead Generation That Converts Leads into Sales Opportunities
Recently, we were asked to help further qualify respondents to our customer’s lead generation campaign. We were able to uncover some immediate sales opportunities but we also determined where the other leads were in the sales process and helped to determine what
Sales-Marketing Alignment: What B2B marketers can learn from a one-person team that drove a 10% product demo conversion
This is a case study that Marketing Sherpa wrote about one of our customers. Although it was written in 2011 the process is still the same. SUMMARY: Marketing/Sales alignment receives a lot of attention because when these teams work closely together, the
5 Easy Ways to Close a Deal
In this article the use of the “closing the sale” process is discussed. So, it outlines the process that will get you to the close without having to make the poignant and often awkward “ask for the business” step. These
There’s No Such Thing as “No Decision”
We do database cleaning for many of our customers. The cleaning is done to their prospect list that at some point had interest but there was “no decision”. When we call on the list we not only determine the correct