What a Real POS Cold-Calling Campaign's Numbers Actually Look Like

Q: What is a good cold-calling response rate for a POS company?

In a recent It's Your Call outbound campaign for a POS (point-of-sale) company, 907 dials over 40 hours produced a 29.4% connection rate and a 4.3% positive response rate, with 37 prospects asking for more information.

Q: Should a cold-calling campaign be measured by appointments booked?

Not always. When the goal is to build a pipeline of interested prospects, appointments booked during the initial call are a bonus, not the primary success metric — connection rate and positive response rate are the better early indicators.

What a Real POS Cold-Calling Campaign’s Numbers Actually Look Like

A recent It’s Your Call outbound campaign for a POS (point-of-sale) company placed 907 dials over 40 hours of calling. That effort produced a 29.4% connection rate and a 4.3% positive response rate, with 37 prospects asking for more information and one appointment booked along the way. The appointment was a welcome bonus — the actual goal of the campaign was finding genuine interest, not filling a calendar.

907 total dials across 40 hours (22.7 dials per hour)
4% connection rate
3% positive response rate
37 prospects requested more information
1 appointment booked

For this campaign, the objective was to surface genuine interest in the POS company’s product — not to force a meeting on a cold first call. Prospects who want more information can be nurtured through email and a second call once they’ve had a chance to consider it, which tends to produce better-qualified conversations than a rushed appointment.

Every response gets logged and routed: prospects who requested information move into a follow-up queue, and the one prospect who wasn’t ready gets called back at a better time. Nothing from a cold-calling campaign is wasted — even a “not now” is data that shapes the next touch.

Frequently Asked Questions

What is a good cold-calling response rate for a POS company?

A 29.4% connection rate and a 4.3% positive response rate, as seen in this 907-dial campaign, are solid benchmarks for outbound calling to POS prospects.

Should a cold-calling campaign be measured by appointments booked?

Not necessarily — when the goal is building a pipeline of interested prospects, connection rate and positive response rate are the better early indicators, and any appointments booked are a bonus.