Mastering B2B Lead Qualification Over the Phone
We had a customer who said any lead with a pulse they wanted to know about. This is great if you want to be reactive but the phone is a sales tool that lets you be proactive in building your
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What’s a Good Connection Rate?
I’m often asked, “Do people really answer their phones anymore?” The answer is a resounding yes! When I started It’s Your Call B2B telemarketing service (over 30 years ago) the connection rate was about 30% nowadays that connection rate varies