This article supports my bias that cold calling is not dead and is a very effective tool to use in B2B marketing strategies.  B2B telemarketing is just not cold calling though it is a great way to qualify leads, do

This article had some great statistics on B2B telemarketing strategies.  I'm not posting the whole article because it goes go into detail about developing a telemarketing script or pitch.  We use a guide which allows our callers to see the