3 Best Practices for Better B2B Trade Show ROI
Trade shows marketing has to be a solid process that can be adjusted and replicated. For a small business a booth might not be an option so envisioning a table set up and what goes on the table is necessary. How
Facts and Stats
The evolution of B2B marketing is interesting as this article states. The statistics sighted below are not all that new but when looked at with in the context of B2B digital marketing it seems new. Bottom line is that the B2B sales person needs
Does cold-calling bring you out in a cold sweat?
Understanding your prospects is a way to make a b2b telemarketing call less stressful. The article below outlines some techniques that will allow you to know more about your sales prospect and thus making the cold call a less daunting
10 Excuses for Lazy Prospecting
Memorial day is almost here which means it’s a great time to start your b2b telemarketing campaign! The list below really outlines how to rationalize not working all summer. In our experience appointment setting can be an easier task during this time
Tips to Following Up With Prospects
We have customers who are doing b2b telemarketing/marketing campaigns, have a process in place to do the follow up but don’t have the band width to implement the system. They come to IT’S YOUR CALL when they need to do the essential follow
Telephone marketing
Preparation is so important in any circumstance but to handle spur of the moment inquiries in a b2b telemarketing setting is crucial to begin the building of confidence in your product. Creating a process that takes the lead from when
Who You Gonna Call?
There is a common myth in b2b telemarketing that you should make as many calls as possible. What I say to my clients who are looking at a business to business telemarketing campaign is “the program is only as good
Is an Outbound Prospecting Team Right for You?
Before you consider building an outbound lead gen team, you must make sure you would actually benefit from one, which typically means your company exhibits one or more of the following 5 signs. 1. You want to grow sales but you don’t have
Who’s On Your List Says Much About What Will Be In Your Wallet
I will be the first to tell you that B2B cold calling is productive but not easy. When cold calling with a well targeted list as part of an overall marketing strategy, it will produce viable leads. So how do you go about getting a
5 Ways to Generate B2B Leads at Trade Shows
The fall tradeshow season is right around the corner. This article articulates a great b2b marketing strategy to get the most out of the event by getting the most qualified leads. We’ve worked with many businesses that realize qualifying the