Quality not Quantity
Qualifying leads is an essential part of growing your potential customer base and turning prospects into sales in B2B marketing. Often, potential leads don’t respond to the first few follow up phone calls or email marketing attempts. With a large
Is the Telephone Still Effective for Prospecting?
I get asked this question all the time. I may be biased but b2b telemarketing has become more effective in this digital marketing age. We’ve been helping companies with their b2b lead generation since 1994. Our customers know that in
Out of Sorts or Outsource
Prospecting leads is an essential part of growing your potential customer base and turning leads into sales in B2B marketing. Often, potential leads don’t respond to the first few B2B telemarketing or email marketing attempts. With a large list of
It’s Nurture not Nature
When a company has a new product or service they are ready to sell, they use B2B lead generation to bring about awareness of what they have to offer to new, potential customers. It is wise to use a combination
Tips for improving your dirty little secret (cold calling and lead generation)
B2B cold calling is the dirty little secret that no one wants to admit that they do or want to do. At this time in business when the push is towards solely using email marketing we get numerous inquiries about
Preparing For the Best: How Mapping Out Your Strategy Makes All The Difference
Picture yourself at the beginning of a race. You can see the finish line and you have all the confidence in the world. The other competitors around you are all just as eager to begin. It is at this point
How to Use Lead Nurturing to Improve Your B2B Sales
Your clients are at the very center of your business. They allow you to grow and thrive while giving you the opportunity to move forward with new ideas. B2B telemarketing allows companies like yours to find new contacts who can
What Comes Next? How to Perfect the Follow-Up Call
You always know who you’re calling and what you need to say. B2B telemarketing is all about how you explain yourself to the person on the other end of the line. When you know everything there is to know about
How Important is a Script? Learn What to Say and How to Say It
You have probably received a scripted call at some point in your life. Whether the person is trying to sell you a product or get you to donate money, they need you to listen in order to get their point
The Right Way to Use Lead Nurturing
When a person decides to grow tomatoes they often start with a seed. They put that seen into some soil and they may or may not get a few tomatoes. With gardening, things like tending and watering seem like obvious