B-to-B : You Make the Call
This article outlines a marketing strategy that incorporates various direct marketing efforts. As the title implies this works well for the b to b professionals but can also work in the b to c space. Having a plan before implementing a
Best practices for trade show follow-up
We have many customers who go to trade shows and generate a lot of interest in their products or services. Here is a link to a case study of how we helped one customer. Below is an article that describes
How To Leverage Telemarketing in Your B-to-B Campaign
Telemarketing is the only marketing strategy that allows you to speak directly to your target market. As the article below states a b to b telemarketing campaign lets you learn in real time the status of the sales process. In B-to-B
Sales Prospecting Isn’t an Event. It’s a Campaign.
When we begin working with companies all aspects of their marketing efforts are looked at to make sure there is a process. Hiring a call center isn’t marketing campaign in itself. There have been times that we’ve seen successful telemarketing
Qualifying trade show leads the right way
Trade show attendance is more than “just showing up” Solid leads can be obtained when putting a plan in place to handle attendees during the show. This article does an excellent job describing a process for what to do while
Database Cleaning
When we’re hired to perform a b to b telemarketing campaign we are given a prospect list and not only will we do lead qualification and appointment setting, but we’ll also clean the list. Finding the right contact information for the decision
Warming Up Those Necessary Cold Calls: 5 Tips to Remember When Cold Calling Business Leads
Even though lots of salespeople would like to avoid cold calling altogether, it makes a very effective sales tool. Here are five things you can do to ease your anxiety and make cold calling easier. When most folks think about cold calling, they don’t get
When should companies call web-generated leads for optimal contact and qualification ratios?
I’m always asked when the best time to do follow up calling. Below is part of a report that has looked at all aspects of the business to business lead qualification process. This part of the study looks at leads in an
B2B Cold Calling Best Practices
This article re-iterates what we truly believe that cold calling is the most effective way to reach your target audience and ultimately the decision makers. This article talks about best practices but when you don’t have the time to do it yourself
Am I Doing All I Can with B2B Telemarketing?
This article says it all. The points made are repeated through out many of the posts in this blog. In the event your company’s B2B telemarketing program has not been living up to the hype or you really do not have a solid program